Apple CEO Tim Cook recently addressed the Vision Pro’s sales performance, acknowledging that the $3,500 price tag positions it as an early-adopter product rather than one for the mass market. Cook noted that the headset appeals to those who seek cutting-edge technology, even though it comes at a premium. Research firm IDC estimated that less than 500,000 Vision Pro units would be sold in 2024.
In the interview, Cook explained Apple’s innovation strategy, emphasizing that the company’s focus is on being “the best” rather than being first to market. He highlighted Apple’s iterative approach, prioritizing quality and attention to detail over speed.
Cook also touched on the impact of Apple Intelligence, stating that it makes using Apple products a profoundly different experience, predicting that it will be seen as a pivotal shift in technology.
The conversation also explored Cook’s influence beyond Apple, including his role on Nike’s board of directors and his support for the company’s leadership changes amidst financial challenges.
