Apple Will Launch iPhone 18 in Two Phases Starting Fall 2026
Apple is reportedly shaking up its release cycle by splitting the iPhone 18 launch into two distinct phases, according to supply chain leaks cited by The Information.
The tech giant is expected to unveil its iPhone 18 Pro models in fall 2026, while the standard iPhone 18 and a refreshed iPhone 16e will follow in spring 2027. This strategic adjustment appears aimed at easing supply chain pressures and optimizing product rollout windows.
In a notable twist, Apple is also rumored to debut a foldable iPhone alongside the Pro models in late 2026. Meanwhile, a thinner model known as the iPhone 17 Air—expected to launch in 2025—will likely see a successor introduced in the same staggered timeline.
As part of its global production strategy, Apple is exploring iPhone manufacturing in India for its more affordable models. This move would reduce the company’s reliance on Chinese production hubs, especially in light of U.S. tariffs that continue to squeeze profit margins.
The reported split launch signals a broader evolution in Apple’s device strategy, reflecting its efforts to navigate geopolitical challenges, diversify production, and cater to different market segments more effectively.